Type | Traditional Shampoo | Traditional Shampoo | Traditional Shampoo | Shampoo Alternative (Rinse) |
Key Benefits | Soothes sensitive, itchy, flaky scalp; prevents color wash out; improves shine | Protects color from fading & UV damage; adds shine & vitality | Balances scalp; reduces shedding; supports healthy hair growth; exfoliates scalp | Gently cleanses without stripping color or oils; boosts shine; maintains pH balance |
Color Safe | Yes | Yes | Yes | Yes |
Sulfate Free (SLS & SLES) | Yes | Yes | Yes | Yes |
Paraben Free | Yes | Yes | Yes | Yes |
Leaping Bunny Certified | Yes | Yes | Yes | Yes |
Suited For | Scalp sensitivity, color preservation, all hair types | Color maintenance, all hair types | Scalp sensitivity, shedding, all hair types | Scalp sensitivity, color preservation, medium/coarse hair |
Key Ingredients | Apple cider vinegar, aloe vera, ginger root, lavender, panthenol | Kumquat extract, sunflower seed extract | Apple cider vinegar, hyaluronic acid, apple stem cells, organic maca root, aloe vera, lavender, fire tulip | Apple cider vinegar, aloe vera, lavender, argan oil, dandelion root, fire tulip |
Fragrance | Soft, light, clean & fresh | Light fragrance | Not specified | No scent left behind |
How to Use | Lather on wet hair, rinse, follow with conditioner | Lather on wet hair, rinse, follow with conditioner | Lather on wet hair, rinse, follow with conditioner & scalp serum | Apply to wet hair/scalp, massage, leave 1-3 min, rinse thoroughly |
Awards | InStyle Best of Shampoo for Oily Hair 2023 | Forbes Vetted Best Shampoo for Brunettes 2023 | — | Marie Claire Best Shampoo for Oily Hair 2024, Hollywood Life Best Scalp Product 2022 |
Price (Regular) | $32.00 | $26.00 | $32.00 | $37.00 (8.5oz), $64.00 (20oz) |