Gloss Benefits: Enhance Hair Shine, Color, and Softness with Award-Winning Gloss Treatments

The Benefits of Hair Gloss: Unlock Shine, Color, and Softness

Discover the transformative power of hair gloss treatments and how they can elevate your hair’s shine, color vibrancy, and overall health. Whether you’re looking to refresh your color, neutralize brassiness, or simply add a luminous finish, the Gloss+ and Glossy Glaze collections offer award-winning solutions for every hair type and color.

What is Hair Gloss?

Hair gloss is a semi-permanent treatment designed to enhance your hair’s natural or color-treated shade, boost shine, and infuse strands with deep moisture. Unlike traditional dyes, glosses are commitment-free, easy to use at home, and deliver instant results without harsh chemicals.
“Gloss+ is not formulated to permanently cover gray, but it’s perfect for boosting color, hydration, and shine to your current hue!”

Gloss+ Collection: Award-Winning Color & Shine

Enhance, Refresh, and Condition in One Step

Gloss+ is a conditioning semi-permanent color treatment available in 13 pigmented shades and one universal sheer hue. Each application temporarily boosts color, illuminates shine, and deeply moisturizes hair—all without peroxide or ammonia. Key Benefits:
  • Instantly enhances color and shine
  • Deeply conditions for soft, touchable hair
  • No mixing, no mess, and no harsh chemicals
  • Lasts up to 8 washes
  • Color safe, paraben free, SLS & SLES sulfate free, and Leaping Bunny Certified
Perfect For:
  • Color fading
  • Lack of shine
  • Color maintenance
  • All hair types
How to Use: Apply to clean, damp hair. Leave on for 3–20 minutes, then rinse thoroughly. Use as needed to maintain shine and softness.
“Gloss+ is intended to give a boost of color, hydration, and shine to your current hue!”

Gloss+ Toning: Neutralize Brassiness, Boost Shine

Targeted Toning for Every Shade

Gloss+ Toning is your go-to solution for neutralizing unwanted brassiness while deeply conditioning your hair in under 5 minutes.
  • Gloss+ Toning Purple: For blondes, highlighted, or silver hair—neutralizes brassy yellow tones.
  • Gloss+ Toning Green: For dark brunettes—neutralizes brassy red tones.
Key Benefits:
  • Deep conditioning formula works in just 3–5 minutes
  • Instantly enhances shine and softness
  • Suitable for natural or color-treated hair
  • Color safe, paraben free, SLS & SLES sulfate free, and Leaping Bunny Certified
How to Use: Evenly distribute through clean, damp hair. Leave on for 3–5 minutes (maximum), then rinse. Use as needed when brassy tones are present.
“Gloss+ Toning will not deposit pigment into your hair but instead will help eliminate any brassiness that is present by coating the hair strand and neutralizing unwanted tones.”

Glossy Glaze: Instant Luminous Glow

2-Minute In-Shower Glaze for Supernatural Shine

Glossy Glaze delivers glossy, glowy, luminous hair in less than 2 minutes. This in-shower conditioning glaze creates instant color dimension and a supernatural glow, smoothing frizz and moisturizing hair. Key Benefits:
  • Available in 6 subtle, commitment-free shades
  • 3D Sheer Pigment Technology for a natural tint
  • Lasts up to 3 washes
  • Mullein flower extract protects against UV rays and adds shine
  • Ceramides, upcycled sugar cane, and lemon zest nourish and soften hair
How to Use: Apply in the shower for a quick, salon-inspired finish that leaves hair looking and feeling its best.
“Glossy Glaze is a professional formula that may leave your hair smelling like you just colored your hair and left the salon.”

Why Choose Gloss Treatments?

  • Commitment-Free: No permanent color changes—just a temporary boost.
  • Easy Application: No mixing or mess, perfect for at-home use.
  • Award-Winning: Recognized by Allure, Harper’s Bazaar, Glamour, and more for best-in-class results.
  • Customizable: Mix and match shades or use sheer for universal shine and moisture.

Frequently Asked Questions

Will Gloss+ change my hair color?

Gloss+ adds richness and dimension, but is not meant for drastic color changes. Darker shades may temporarily deepen lighter hair.

How long does the color last?

Gloss+ typically lasts up to 8 washes, while Glossy Glaze lasts up to 3 washes.

Can I use gloss on all hair types?

Yes! Gloss+ and Glossy Glaze are suitable for all hair types and textures.

Will gloss cover gray hair?

Gloss+ is not formulated to permanently cover gray, but it can add shine and a subtle tint to gray strands.

Experience the Gloss Benefits

Transform your hair with the power of gloss. Whether you want to revive faded color, neutralize brassiness, or simply add a radiant finish, the Gloss+ and Glossy Glaze collections deliver salon-quality results at home—leaving your hair soft, shiny, and full of life.
Note: For best results, always follow the usage instructions and perform a strand test before full application.
*Images not included due to lack of available assets. For best SEO, lifestyle images of people enjoying shiny, healthy hair after gloss treatments are recommended.*
FeatureGloss+Gloss+ Toning GreenGloss+ Toning PurpleGlossy Glaze
TypeSemi-permanent color & glossNot in inventoryNot in inventoryIn-shower conditioning glaze
What is hair gloss and how does it benefit my hair?Hair gloss is a semi-permanent treatment that enhances your hair’s natural or color-treated shade, boosts shine, and infuses strands with deep moisture. It delivers instant results without harsh chemicals, making hair look healthier, shinier, and more vibrant.
How does Gloss+ work to enhance hair color and shine?Gloss+ is a conditioning semi-permanent color treatment available in 13 pigmented shades and one universal sheer hue. It temporarily boosts color, illuminates shine, and deeply moisturizes hair—all without peroxide or ammonia. It’s perfect for refreshing faded color, adding shine, and maintaining color between salon visits.
Is Gloss+ safe for all hair types and colors?Yes, Gloss+ is suitable for all hair types and textures, whether your hair is natural or color-treated. It is color safe, paraben free, SLS & SLES sulfate free, and Leaping Bunny Certified.
How long does Gloss+ last in the hair?Gloss+ typically lasts up to 8 washes, providing a temporary boost of color, shine, and hydration.
Will Gloss+ cover gray hair?Gloss+ is not formulated to permanently cover gray hair, but it can add shine and a subtle tint to gray strands, enhancing their appearance.
What is Gloss+ Toning and how does it neutralize brassiness?Gloss+ Toning is a deep conditioning treatment designed to neutralize unwanted brassiness in hair. The Purple formula targets brassy yellow tones in blonde, highlighted, or silver hair, while the Green formula neutralizes brassy red tones in dark brunettes. It works in just 3–5 minutes and does not deposit pigment, but instead coats the hair to eliminate brassiness.
How do I use Gloss+ and Gloss+ Toning treatments?For Gloss+, apply to clean, damp hair, leave on for 3–20 minutes, then rinse thoroughly. For Gloss+ Toning, distribute evenly through clean, damp hair, leave on for 3–5 minutes (maximum), then rinse. Always follow the usage instructions and perform a strand test before full application.
What is Glossy Glaze and what are its benefits?Glossy Glaze is an in-shower conditioning glaze that delivers instant, luminous shine and a natural tint in less than 2 minutes. It smooths frizz, moisturizes hair, and is available in 6 subtle, commitment-free shades. The formula includes mullein flower extract for UV protection, ceramides, upcycled sugar cane, and lemon zest for nourishment.
How long does Glossy Glaze last?Glossy Glaze lasts up to 3 washes, providing a quick, salon-inspired finish with a supernatural glow.
Are gloss treatments commitment-free and easy to use at home?Yes, both Gloss+ and Glossy Glaze are commitment-free, easy to apply at home, and require no mixing or mess. They are perfect for anyone looking to boost shine, refresh color, or maintain hair health between salon visits.
Can I mix and match gloss shades for a customized look?Yes, gloss treatments are customizable. You can mix and match shades or use the universal sheer option for added shine and moisture without altering your hair color.
Are Gloss+ and Glossy Glaze recognized by beauty experts?Yes, the Gloss+ and Glossy Glaze collections are award-winning and have been recognized by Allure, Harper’s Bazaar, Glamour, and more for delivering best-in-class results.
What are the key benefits of using the Gloss+ collection?How does Gloss+ Toning work to neutralize brassiness?Can I use Glossy Glaze on color-treated hair?
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