The Benefits of Hair Gloss: Unlock Shine, Color, and Softness
Discover the transformative power of hair gloss treatments and how they can elevate your hair’s shine, color vibrancy, and overall health. Whether you’re looking to refresh your color, neutralize brassiness, or simply add a luminous finish, the Gloss+ and Glossy Glaze collections offer award-winning solutions for every hair type and color.
What is Hair Gloss?
Hair gloss is a semi-permanent treatment designed to enhance your hair’s natural or color-treated shade, boost shine, and infuse strands with deep moisture. Unlike traditional dyes, glosses are commitment-free, easy to use at home, and deliver instant results without harsh chemicals.
“Gloss+ is not formulated to permanently cover gray, but it’s perfect for boosting color, hydration, and shine to your current hue!”
Gloss+ Collection: Award-Winning Color & Shine
Enhance, Refresh, and Condition in One Step
Gloss+ is a conditioning semi-permanent color treatment available in 13 pigmented shades and one universal sheer hue. Each application temporarily boosts color, illuminates shine, and deeply moisturizes hair—all without peroxide or ammonia.
Key Benefits:
- Instantly enhances color and shine
- Deeply conditions for soft, touchable hair
- No mixing, no mess, and no harsh chemicals
- Lasts up to 8 washes
- Color safe, paraben free, SLS & SLES sulfate free, and Leaping Bunny Certified
Perfect For:
- Color fading
- Lack of shine
- Color maintenance
- All hair types
How to Use:
Apply to clean, damp hair. Leave on for 3–20 minutes, then rinse thoroughly. Use as needed to maintain shine and softness.
“Gloss+ is intended to give a boost of color, hydration, and shine to your current hue!”
Gloss+ Toning: Neutralize Brassiness, Boost Shine
Targeted Toning for Every Shade
Gloss+ Toning is your go-to solution for neutralizing unwanted brassiness while deeply conditioning your hair in under 5 minutes.
- Gloss+ Toning Purple: For blondes, highlighted, or silver hair—neutralizes brassy yellow tones.
- Gloss+ Toning Green: For dark brunettes—neutralizes brassy red tones.
Key Benefits:
- Deep conditioning formula works in just 3–5 minutes
- Instantly enhances shine and softness
- Suitable for natural or color-treated hair
- Color safe, paraben free, SLS & SLES sulfate free, and Leaping Bunny Certified
How to Use:
Evenly distribute through clean, damp hair. Leave on for 3–5 minutes (maximum), then rinse. Use as needed when brassy tones are present.
“Gloss+ Toning will not deposit pigment into your hair but instead will help eliminate any brassiness that is present by coating the hair strand and neutralizing unwanted tones.”
Glossy Glaze: Instant Luminous Glow
2-Minute In-Shower Glaze for Supernatural Shine
Glossy Glaze delivers glossy, glowy, luminous hair in less than 2 minutes. This in-shower conditioning glaze creates instant color dimension and a supernatural glow, smoothing frizz and moisturizing hair.
Key Benefits:
- Available in 6 subtle, commitment-free shades
- 3D Sheer Pigment Technology for a natural tint
- Lasts up to 3 washes
- Mullein flower extract protects against UV rays and adds shine
- Ceramides, upcycled sugar cane, and lemon zest nourish and soften hair
How to Use:
Apply in the shower for a quick, salon-inspired finish that leaves hair looking and feeling its best.
“Glossy Glaze is a professional formula that may leave your hair smelling like you just colored your hair and left the salon.”
Why Choose Gloss Treatments?
- Commitment-Free: No permanent color changes—just a temporary boost.
- Easy Application: No mixing or mess, perfect for at-home use.
- Award-Winning: Recognized by Allure, Harper’s Bazaar, Glamour, and more for best-in-class results.
- Customizable: Mix and match shades or use sheer for universal shine and moisture.
Frequently Asked Questions
Will Gloss+ change my hair color?
Gloss+ adds richness and dimension, but is not meant for drastic color changes. Darker shades may temporarily deepen lighter hair.
How long does the color last?
Gloss+ typically lasts up to 8 washes, while Glossy Glaze lasts up to 3 washes.
Can I use gloss on all hair types?
Yes! Gloss+ and Glossy Glaze are suitable for all hair types and textures.
Will gloss cover gray hair?
Gloss+ is not formulated to permanently cover gray, but it can add shine and a subtle tint to gray strands.
Experience the Gloss Benefits
Transform your hair with the power of gloss. Whether you want to revive faded color, neutralize brassiness, or simply add a radiant finish, the Gloss+ and Glossy Glaze collections deliver salon-quality results at home—leaving your hair soft, shiny, and full of life.
Note: For best results, always follow the usage instructions and perform a strand test before full application.
*Images not included due to lack of available assets. For best SEO, lifestyle images of people enjoying shiny, healthy hair after gloss treatments are recommended.*