| Type | Hair Color | Hair Color | Hair Color | Scalp Treatment | Shampoo | Scalp Treatment |
| Price (USD) | 37.00 | 33.00 | 37.00 | 49.00 | 38.00 / 65.00 (8.5oz / 20oz) | 35.00 |
| Color Variants / Shades | Black, Dark Brown, Light Brown, Medium Brown | Black, Cool Blonde, Copper, Dark Brown, Golden Blonde, Light Brown, Medium Brown, Strawberry Blonde | Black, Dark Blonde, Dark Brown, Light Brown, Medium Blonde, Medium Brown | N/A | N/A | N/A |
| Applications Included | 2 | N/A | 2 | N/A | N/A | N/A |
| Coverage | Permanent coverage for resistant grays | Demi-permanent, blends up to 20% grays | Permanent coverage up to 1 inch root growth | N/A | N/A | N/A |
| Formula Type | Low-Ammonia, gentle formula | Ammonia-free, zero lift demi-permanent | Low-Ammonia permanent crème | Oil-free, lightweight serum | Apple Cider Vinegar based rinse | Apple Cider Vinegar, salicylic acid, fruit enzymes |
| Application Time | 45 minutes | 20 minutes | 45 minutes | Leave in, do not rinse | Leave in 1-3 minutes, rinse | Leave on 8-10 minutes, rinse |
| Key Benefits | Long-lasting, full coverage for stubborn grays, quick & mess-free, emergency-ready | Enhances color, boosts shine, adds dimension, blends early grays | Covers roots, includes full kit for two applications | Nourishes & hydrates scalp, calms irritation, promotes hair growth | Cleanses without stripping, seals cuticle, boosts shine | Gently dissolves buildup, reduces irritation & shedding, promotes healthy growth |
| Suitable For | 50%+ gray hair, all hair types, touch-up color maintenance | Highlighted, virgin, color treated hair, blending grays | All hair types, root touch-up | Dry scalp, shedding, sensitive scalp, all hair colors/types | Scalp sensitivity, color preservation, all hair colors, medium/coarse hair | Dry scalp, product buildup, shedding, sensitive scalp, all hair colors/types |
| Certifications | Color Safe, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified | Color Safe, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified | Color Safe, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified | Color Safe, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified | Color Safe, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified | Color Safe, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified |
| Awards | N/A | N/A | 2021 Allure Best of Beauty Award, 2022 Women's Health Healthy Hair Award | 2022 Allure Best of Beauty Award, 2022 Ebony Award | 2024 Marie Claire Skin And Hair Award, 2022 Hollywood Life Beauty Award | N/A |
| Included in Kit | Hair color creme, developer, mixing bowls, gloves, caps, applicator brush | Hair color creme (dye) | Hair color creme, developer, mixing bowls, gloves, caps, applicator brush, shampoo & conditioner sample | N/A | N/A | N/A |
| Usage Instructions Summary | Mix ½ tube color + 1 developer, apply to gray areas, process 45 min, rinse | Mix and apply per instructions, process 20 min | Mix ½ tube color + 1 developer, apply to roots, process 45 min, rinse, shampoo & condition | Apply evenly on scalp with dropper, massage, do not rinse | Apply on wet scalp, massage, leave 1-3 min, rinse | Apply on dry scalp before shampoo, massage, leave 8-10 min, rinse |
| Best For | Emergency gray coverage, resistant grays | Enhancing color, shine, blending early grays | Root touch-up, covering up to 1 inch root growth | Scalp hydration, irritation relief, hair growth support | Color-safe cleansing, scalp & hair health | Scalp detox, buildup removal, sensitive scalp |