Best Shampoos & Conditioners to Keep Hair Color Vibrant

Shampoo and Conditioner for Fresh, Vibrant Hair Color

Maintaining vibrant, fresh hair color requires gentle yet effective care that protects your strands from fading and dulling. The following shampoos and conditioners are specially formulated to preserve color brilliance while nourishing your hair and scalp.

Color Fresh Collection: Gentle Protection for All Hair Colors

Color Fresh Shampoo

This shampoo revitalizes both natural and color-treated hair with botanical extracts that boost vitality and shine. It safeguards hair from fading caused by UV exposure, leaving strands soft and luminous. Its gentle, sulfate-free formula is suitable for all hair types and colors, making it an excellent choice for color maintenance. Features:
  • Color safe and paraben free
  • Sulfate-free for gentle cleansing
  • Leaping Bunny certified cruelty-free

Color Fresh Conditioner

Designed to complement the shampoo, this conditioner smooths and nourishes hair without weighing it down. It detangles while infusing moisture and shine, helping to reduce color fade from UV damage. Suitable for all hair colors and types, it enhances the longevity of your hair color. Features:
  • Color safe and paraben free
  • Lightweight hydration and detangling
  • Sulfate-free and cruelty-free
For best results, use the Color Fresh Shampoo and Conditioner together to maintain vibrant, healthy hair color.

Targeted Toning for Brunettes and Blondes

Cool Brunette Shampoo

Formulated with blue pigments, this shampoo neutralizes unwanted brassiness and orange-red tones in brunette hair. Silk Proteins strengthen and brighten hair, restoring a rich, glossy brunette shade. Its gentle, color-safe formula suits all hair types. Benefits:
  • Neutralizes brassiness for a cooler brunette tone
  • Strengthens hair with Silk Proteins
  • Sulfate-free and paraben free

Cool Brunette Conditioner

This conditioner pairs with the shampoo to hydrate and detangle while continuing to neutralize brassy tones. Silk Proteins add softness and shine, enhancing the glossiest brunette hues. Usage: Massage into damp hair after shampooing and leave on for 2-3 minutes before rinsing. Use weekly or as needed.

Cool Blonde Shampoo

With violet pigments, this shampoo targets yellow tones and brassiness in blonde, gray, and highlighted hair. Silk Proteins and hibiscus flower extract work together to strengthen and brighten hair, restoring icy, luminous blonde shades. Benefits:
  • Neutralizes yellow and brassy tones
  • Strengthens and enhances brightness
  • Suitable for blondes, gray hair, and balayage
These toning products are ideal for maintaining the precise shade and vibrancy of brunette and blonde hair colors.

Soothing Care That Supports Color Longevity

Apple Cider Vinegar Soothing Shampoo

This gentle shampoo uses apple cider vinegar and botanical extracts to cleanse without stripping natural moisture, making it ideal for sensitive or itchy scalps. It helps prevent color washout while improving shine and scalp health. Features:
  • Soothes and hydrates sensitive scalps
  • Color safe and sulfate free
  • Selected by InStyle as Best of Shampoo for Oily Hair in 2023
Follow with the Apple Cider Vinegar Lightweight Conditioner for smooth, protected hair.

Summary

For vibrant, long-lasting hair color, choose shampoos and conditioners that protect against fading, neutralize unwanted tones, and nourish both hair and scalp. The Color Fresh line offers broad-spectrum color protection and shine enhancement for all hair colors. For brunettes and blondes seeking to combat brassiness, the Cool Brunette and Cool Blonde collections provide targeted toning with strengthening benefits. Meanwhile, the Apple Cider Vinegar Soothing Shampoo supports scalp health and color preservation with gentle cleansing.
Combining these products according to your hair color and needs will help keep your hair looking fresh, vibrant, and healthy wash after wash.

Woman with vibrant brunette hair smiling outdoors Maintain rich brunette tones with gentle blue pigment care. Blonde woman enjoying sunlight with shiny hair Restore icy blonde brightness and reduce brassiness. Woman washing hair in shower with natural light Protect and enhance your hair color with botanical extracts.
Feature / ProductColor Fresh ShampooColor Fresh ConditionerCool Brunette ShampooCool Brunette ConditionerCool Blonde ShampooApple Cider Vinegar Soothing Shampoo
TypeShampooConditionerShampooConditionerShampooShampoo
Price (USD)26.0026.0028.0028.0028.0032.00
DescriptionGentle shampoo with botanical extracts to protect and enhance natural and color-treated hair, preventing fading and UV damage.Smoothing conditioner that detangles, nourishes, and reduces color fade caused by UV damage.Shampoo with blue pigments to neutralize brassiness and red/orange tones in brunettes, strengthens and brightens hair.Conditioner with blue pigments to neutralize brassiness and red/orange tones, detangles and hydrates brunette hair.Shampoo with violet pigments to neutralize yellow tones and brassiness in blondes, strengthens and brightens hair.Gentle cleansing shampoo that soothes sensitive, itchy, flaky scalps while preserving color and improving shine.
Suited ForColor Maintenance, Color Preservation, All Hair Colors, All Hair TypesColor Maintenance, Color Preservation, All Hair Colors, All Hair TypesBrunettes, All Hair TypesBrunettes, All Hair TypesBlondes, Gray Hair, Brunette with Blonde Highlights/BalayageScalp Sensitivity, Color Preservation, All Hair Colors, All Hair Types
Key Ingredients / FeaturesBotanical extracts, UV protection, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny CertifiedMoisturizing agents, UV protection, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny CertifiedBlue Pigments, Silk Proteins, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny CertifiedBlue Pigments, Silk Proteins, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny CertifiedViolet Pigments, Silk Proteins, Hibiscus Flower Extract, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny CertifiedApple Cider Vinegar, Ginseng Root Extract, Lavender Extract, Aloe Vera, Ginger Root Extract, Paraben Free, SLS & SLES Sulfate Free, Leaping Bunny Certified
How to UseApply to wet hair, massage into hair and scalp, rinse thoroughly. Follow with Color Fresh Conditioner for best results.Massage through shampooed hair, rinse thoroughly. Use with Color Fresh Shampoo for best results.Apply to wet hair, massage into scalp, rinse. For intense results, leave on up to 5 minutes. Use weekly or as needed. Follow with Cool Brunette Conditioner.Massage through shampooed damp hair, leave on 2-3 minutes, rinse. Use with Cool Brunette Shampoo. Use weekly or as needed.Apply to wet hair, massage into scalp, rinse. For intense results, leave on up to 5 minutes. Use weekly or as needed.Apply to wet hair, lather gently, rinse thoroughly. Follow with ACV Lightweight Conditioner for best results.
pHNot specifiedNot specified5.75 - 6.254.25 - 5.25Not specified5.50 - 6.00
Color SafeYesYesYesYesYesYes
Paraben FreeYesYesYesYesYesYes
SLS & SLES Sulfate FreeYesYesYesYesYesYes
Leaping Bunny CertifiedYesYesYesYesYesYes
What is the best shampoo and conditioner for maintaining vibrant hair color?The Color Fresh Shampoo and Conditioner are specially formulated to preserve color brilliance while nourishing your hair and scalp. They are color safe, sulfate-free, and suitable for all hair types and colors, making them ideal for maintaining vibrant, fresh hair color.
Are the Color Fresh Shampoo and Conditioner safe for color-treated hair?Yes, both Color Fresh Shampoo and Conditioner are color safe, sulfate-free, and paraben free. They are designed to protect color-treated hair from fading and dulling, while also being gentle enough for daily use.
How do I prevent brassiness in brunette hair?To prevent brassiness in brunette hair, use the Cool Brunette Shampoo and Conditioner. These products contain blue pigments that neutralize unwanted orange and red tones, while Silk Proteins strengthen and add shine for a rich, glossy brunette shade.
What shampoo is best for neutralizing yellow tones in blonde or gray hair?The Cool Blonde Shampoo is formulated with violet pigments to neutralize yellow and brassy tones in blonde, gray, and highlighted hair. It also contains Silk Proteins and hibiscus flower extract to strengthen and brighten your hair.
Are these shampoos and conditioners sulfate-free and cruelty-free?Yes, the Color Fresh, Cool Brunette, and Cool Blonde collections are all sulfate-free and Leaping Bunny certified cruelty-free. They are also paraben free, making them gentle and safe for regular use.
How often should I use the Cool Brunette or Cool Blonde toning products?For best results, use the Cool Brunette or Cool Blonde Shampoo and Conditioner weekly or as needed to maintain your desired tone and vibrancy. The conditioner should be left on damp hair for 2-3 minutes before rinsing.
What is the benefit of using Apple Cider Vinegar Soothing Shampoo?Apple Cider Vinegar Soothing Shampoo gently cleanses without stripping natural moisture, making it ideal for sensitive or itchy scalps. It helps prevent color washout, improves shine, and supports scalp health. It is also color safe and sulfate free.
Can I use these products on natural, untreated hair?Yes, the Color Fresh, Cool Brunette, Cool Blonde, and Apple Cider Vinegar Soothing Shampoo collections are suitable for both natural and color-treated hair, providing gentle cleansing and nourishment for all hair types.
How can I maximize the longevity of my hair color?To maximize hair color longevity, use color-safe, sulfate-free shampoos and conditioners like the Color Fresh collection. For targeted toning, use Cool Brunette or Cool Blonde products as needed. Always follow with a matching conditioner and protect your hair from UV exposure.
Are these hair care products suitable for sensitive scalps?Yes, the Apple Cider Vinegar Soothing Shampoo is specifically designed for sensitive or itchy scalps. It soothes and hydrates while being gentle on both the scalp and hair color.
What are the benefits of using the Color Fresh Shampoo and Conditioner together?Can you tell me more about the ingredients in the Apple Cider Vinegar Soothing Shampoo?Do you have any promotions or discounts available for the Color Fresh collection?
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