Achieve Radiant Platinum Blonde Hair Naturally with Our Top Toning and Brightening Products

For those looking to tone and brighten platinum blonde hair naturally, we recommend the following products: Cool Blonde Shampoo
  • Specially formulated with violet pigments to neutralize yellow tones and brassiness in blonde hair, including platinum shades.
  • Contains Silk Proteins to strengthen hair, increase brightness, and restore icy tones for a luminous finish.
  • Gentle, color-safe, paraben-free, and sulfate-free formula.
  • Suitable for all hair types and can be used weekly or as needed for optimal toning and brightening.
Blonding Brush
  • An innovative brush-on treatment that gradually lightens blonde hair using the power of the sun or a blowdryer.
  • Formulated with Hydrogen Peroxide and Lemon Juice for natural-looking highlights or a sunkissed effect.
  • Enhanced with conditioning agents and violet pigments to help counteract warm tones during the lightening process.
  • Precision brush allows for targeted application on select strands or ends.
Brightening Powder
  • A twice-monthly treatment that revives dull hair by removing metals, chlorine, minerals, and product residue.
  • Reveals softer, shinier, and brighter blonde hair after just one use.
  • Works like a magnet to lift away impurities, making it ideal for maintaining the vibrancy of platinum blonde hair.
  • Color-safe, paraben-free, and sulfate-free.
These products are designed to keep platinum blonde hair looking its brightest and coolest, helping you maintain salon-fresh results at home.
FeatureCool Blonde ShampooBlonding BrushBrightening Powder
PurposeNeutralizes yellow tones & brassiness, brightens and strengthens blonde hairGradually lightens blonde hair, creates highlights or sunkissed effectRemoves dulling metals, chlorine, minerals, and product residue for brighter, shinier hair
Key IngredientsViolet Pigments, Silk Proteins, Hibiscus Flower ExtractHydrogen Peroxide, Lemon Juice, Violet Pigments, Conditioning AgentsVitamin C, Gentle Chelating Agent, Sucrose, Sodium Gluconate
How to UseApply to wet hair, massage, rinse. Leave on up to 5 min for more intense toningBrush onto damp or dry hair, activate with sun or blowdryer, rinse after hair is dryMix powder with water, massage into hair for 5 min, rinse, condition. Use twice a month
Best ForNeutralizing brassiness in all shades of blonde, especially platinumLightening select strands or ends of light blonde hair, creating highlightsReviving dull, lackluster hair; removing buildup from hard water, chlorine, and styling products
Frequency of UseWeekly or as neededAs desired for gradual lighteningTwice a month or as needed
Color SafeYesYesYes
Paraben/Sulfate FreeYesYesYes
Cruelty FreeLeaping Bunny CertifiedLeaping Bunny CertifiedLeaping Bunny Certified
Additional BenefitsStrengthens hair, increases brightness, improves lusterPrecision brush for targeted application, helps counteract warm tones during lighteningReveals softer, shinier hair after one use, suitable for all hair colors and types
Price$28.00$28.00$32.00
Can you tell me more about how the Cool Blonde Shampoo works to neutralize yellow tones?How often should I use the Brightening Powder for the best results?Do you offer any discounts or promotions on the products mentioned?