Master the Art of Shampooing: Step-by-Step Guide for Healthy, Vibrant Hair

For best results when shampooing your hair, start by thoroughly wetting your hair with warm water. Apply a small amount of your chosen shampoo to your scalp and roots, gently massaging with your fingertips to create a lather and cleanse the scalp. Work the shampoo through the lengths of your hair, then rinse thoroughly. For some shampoos, such as our Cool Blonde and Cool Brunette Shampoos, you can leave the product on for up to five minutes for more intense toning results. Always follow with a conditioner suited to your hair type and needs. Our shampoos are color-safe, paraben-free, SLS & SLES sulfate-free, and Leaping Bunny certified, making them gentle and effective for all hair types and colors.