Product Type | Demi-Permanent Hair Color | Conditioner / Toning Treatment | Permanent Root Touch-Up Hair Color |
Main Purpose | Enhance color, boost shine, blend early grays | Neutralize brassiness, enhance shine, deep condition | Cover up to 1 inch of root growth, gray coverage |
Lasts | Up to 16 shampoos | Use as needed, effects last until next wash | Permanent (until hair grows out) |
Ammonia | Ammonia-free | N/A | Low-ammonia |
Suitable For | Highlighted, virgin, color treated hair, blending up to 20% early grays | Blonde, highlighted, silver, or dark brown hair (for toning) | All hair types, root touch-up, gray coverage |
Application Time | 20 minutes | 3–5 minutes | 45 minutes |
Shades Available | 8 natural shades | Purple (for blondes), Green (for brunettes) | 6 shades |
Gray Coverage | Blends up to 20% of early grays | No gray coverage | Full coverage for up to 1 inch of roots |
Key Features | Ammonia-free, zero lift, boosts shine, enhances color, paraben free, SLS/SLES sulfate free, Leaping Bunny Certified | Neutralizes brassiness, deep conditions, color safe, paraben free, SLS/SLES sulfate free, Leaping Bunny Certified | Permanent color, covers resistant grays, low-ammonia, paraben free, SLS/SLES sulfate free, Leaping Bunny Certified |
Price | $32.00 | $38.00 | $35.00 |
Kit Includes | Hair color only | Conditioner (6.5 fl oz) | Color, developer, 2 bowls, 2 gloves, 2 caps, brush, shampoo & conditioner sample |
Awards | — | — | 2021 Allure Best of Beauty, 2022 Women’s Health Healthy Hair Award |
Recommended For | Refreshing color, shine, dimension | Toning brassiness, conditioning, shine | Root touch-up, gray coverage |